To send a business initiated message to your customer, you need to sent a WhatsApp approved Template message.
Create a WABA Template
Important
Template approval may take up to 24 hours. Plan ahead to avoid disruption on your workflow due to delay in approval.
Go to Integrations => Manage Templates
Click Create Template
A Template is divided into several section, namely:
Header (Optional, can be image / video / document / text)
Body (Required, must be text)
Footer (Optional, must be text)
Button (Optional, can add up to 10 buttons)
Some example use cases:
Product promotion - create a Template with an attractive image of your product, copywriting and button (call-to-action) to be broadcasted to your customers
Re-engagement - follow up your customer that has not replied to your message after some time
After finish designing your Template, click Create Template
When WhatsApp approves your Template, you will see a green Active status in your Template. Only Template with Active status can be used for sending.
Sending a WABA Template
Important
You must add a payment method in WhatsApp Manager before you can start sending Template message.
You can send approved Template using one of 2 ways:
Sending through Inbox
Navigate to Inbox.
Find (or add) a chat with your customer.
Click on the + button on the left of the text input => Send WhatsApp Template.
Select the Template you wish to send, and click Send Template.
Sending through a Flow
You can also add the approved Template in a Flow / Broadcast / Sequence Queue, and send it to your customer.
This has the advantage of:
Easily reuse for repeated scenario
No need to manually send contact by contact (through Broadcast)
Customer’s reply can be automatically handle by bot
Broadcasting WABA Template
Important
You must add a payment method in WhatsApp Manager before you can start sending Template message.
You can easily reach hundreds of potential customer with your approved Template message using the Broadcast function.
Navigate to Broadcasts
Click Create Broadcast
Upload your contact list. Note that it needs to be in .csv format, and contain name and phone number.
In the next step, click Add Content and select Template
Select the Template you wish to send, and click Apply.
In the next step, give your broadcast a recognizable name, adjust the interval, and select a sending account. Click Save to complete the setup.
Finally, you can begin the Broadcast by clicking Start on the top right corner.